Inscrit le: 29 Jan 2018
|Posté le: 29 Jan 2018 08:42 Sujet du message: Takeaways from AFC's comeback win in Pro Bowl
|CAMPBELL, Calif., June 28, 2017 /PRNewswire/ 7, a global leader in intent driven customer engagement solutions, continues to strengthen its Customer Acquisition Cloud by cheap wholesale jerseys incorporating high frequency bidding at the device level. By adding device level bidding to intra day bidding and geo based bidding, 7 helps marketers tap into distinct consumer behaviors that can help them maximize the return on mobile paid search campaigns. 7 is the only company delivering high frequency bidding at the device level for companies such as The Holiday Place, one of the UK's top independent travel agencies for experiential holidays, which has seen a 40 percent increase in conversion at a 3 percent lower cost per action.
Facing increasing market competition, The Holiday Place felt pressure to maximize the return on its paid search campaigns. With a wide variety of destinations and multiple active campaigns, the company focused its bidding optimization on only a few destinations that had to be manually updated every few weeks. This limited focus produced limited results. After implementing 7 Predictive Search Bidding to automate bidding at the device level, the company's bids went from less than 900 to more than 50,000 per day. This resulted in decreased cost and increased conversion. In addition, 7's solution uncovered 228 mid tail keywords, resulting in 35 percent more additional conversions that the previous model failed to capture.
"We give marketers the power to predict, personalize and profit from intent, while influencing consumers at every touch point," said Scott Horn, chief marketing officer for 7. "Since optimal bid varies based on real time marketplace competition and consumer intent, high frequency bidding is a game changer. By combining these powerful technologies, marketers at some of the world's most well known brands are dramatically lowering costs and experiencing significant increases in uplift, clicks, conversions, and sales."
Enhanced Audience Features: Built around 7's expertise in advanced intent models, marketers can optimize bidding and personalization based on geography, age, gender and Remarketing Lists for Search Ads (RLSA). With real time intent prediction, marketers can deliver automated personalized ads across display, social and mobile, and drive consumers to a personalized landing page or website.
Digital Shopper Marketing: Consumer packaged goods (CPG) marketers can now use digital tactics to improve retail sales. By combining location, affinity and dynamic creative, CPG brands can increase in store conversions. One major CPG brand saw a 43 percent uplift during a major NFL campaign by combining location based offers with dynamic creative personalized based on team affinity.
Advanced Forecasting: Today's search marketers benefit from the ability to forecast and steer the performance of their paid search campaigns to the metrics that matter most. 7 now allows businesses to create custom metrics and Football Jerseys & Caps Wholesale - Men/Women/Kids/Dogs optimize campaigns towards metrics such as Value Per Action.
7 is redefining the way companies interact with consumers. Using artificial intelligence and machine learning to understand consumer intent, 7's technology helps companies create a personalized, predictive and effortless customer experience across all channels. The world's largest and most recognizable brands are using intent driven engagement Wholesale China Jerseys, Seek Full Size of Cheap NFL Jerseys from 7 to assist several hundred million visitors annually, through more than 1.5 billion conversations, most of which are automated. The result is an order of magnitude improvement in digital adoption, customer satisfaction, and revenue growth.